Objective
Create materials for a hypothetical or an existing conference. Design a visual concept that demonstrates a conceptual and typographical system.

Approach
I chose to redesigned and expanded on campaign modeling material for the 2019 AIGA Design Conference - Culture. The AIGA Design Conference brings the design community together to experience provocative speakers, local culture, nightly networking receptions, competitions, exhibitions, professional development sessions, and face-to-face roundtables with your design heroes. To be competitive, we need to be competent in web, print, mobile, type design, and UX. In this project, I used two bright colors as core colors to represent the combination of design and cultures.

“My design always has
a political agenda. When I borrow components from various cultures and juxtapose them in an object, it is a message that co-existence is indeed possible. Design creates an ideal world where different ideas live close to each other in perfect harmony. ”

Marcel Wanders, Designer

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