Takara Tomy

Layout Design / Typography

 

Objective
Takara Tomy is a Japanese entertainment company that makes children's toys and merchandise. Their annual report includes philosophy and mission history of innovation, the path toward the future, financial summary, etc. The information in the Annual Report was huge, and my task was to create a more readable layout using negative space and other elements.

Approach
Takara Tomy contributes to creating healthy children’s culture by delivering excellent products made for children around the world. Inspired by their philosophy—let’s excite the world’s markets with our outstanding products—I designed some bright and bold colors and layout. My purpose is to let the viewers find some interesting elements in addition to enjoying the fresh and readable layout.

 

“I don't play with toys anymore. I mean, I do play with toys, but not like when I was a kid. I don't crash cars into each other, but now I collect certain toys. ”

Thundercat, Musician